Treasure Chest Thursday
By Don Taylor
For this week’s Treasure Chest Thursday, I’m looking at a clipping from the Donna Darling Collection concerning “The Elsinore.”
This was one of the strangest clippings in the scrapbook not only because it was cut out oddly but also had a color image included. At first, I thought the clipping went together, then I realized it was two clippings that touched each other. The first part was a standard vaudeville advertisement. Donna was playing at “The Elsinore” and was part of “5 Association Vaudeville Acts.”
- Donna Darling Revue – With Sammy Clark
- Curtis & Lawrence – in “Is That the Custom”
- Morell & Elynor – Introducing the Charleston on Rollers
- Princess Winona – Indian Prima Donna
- Zuhn & Dreis – Dementas Americanas
Donna and Sammy played at the Elsinore Theater in Salem, Oregon for one night, on 5 November 1926. A venue I knew about, thanks to Newspapers.Com.
But the other part of the clipping was an odd little man in bright orange pants with a belt that said “Wild to Go.” When I zoomed in on the photo, I could read the logo on his hat, “Red Crown Gasoline.” I searched the internet for Red Crown Gasoline and learned it was a brand of Standard Oil[i]. It is mentioned as possibly being the first movie product placement advertisement. The 1920 film, “The Garage” starring “Fatty” Arbuckle and Buster Keaton[ii] showed the Red Crown Gasoline several times. A search of Google Images discovered a couple images of this little man but none of this exact image. Certainly, this little man is rare, if not unique.