I attended the Scarborough Historical Society, where I am a member, meeting the other night. It was really interesting. They had taken Scarborough High School yearbooks over the decades and had individuals from many of those years speak about the advertising and advertisers that bought displays in the yearbooks. Initially, one person talked about the development of school yearbooks from the “Profiles of Part of Class Graduated at Yale College” published in 1806, through the addition of photos into yearbooks because of the letterpress process and halftone printing in the 1880s, to the first few years of yearbooks of Scarborough Maine in the nineteen teens. He spoke about those first advertisers and what happened to the businesses over the hundred years since.
Then, individuals that graduated in 1939, 1945, the mid-1950s, and the 1960s each spoke about their respective yearbook advertisers and what happened to many of the businesses and/or their locations. It was a fascinating talk that gave me pause to think….
|Milking machine advertisingThe Kanakadea (1921)
Alfred College, Alfred, NY
Analyzing the advertising in yearbooks and incorporate into individual’s history as appropriate.